In your scenario, Ministry Brands acts as a payment facilitator for churches offering online giving platforms. Let's break down how the payment process works for churches in this context.
Merchant: The church is considered the merchant in the payment transaction, meaning they are the entity that receives the donation or payment.
Payment Facilitator (PayFac): Ministry Brands is the intermediary that processes payments for the church. As a PayFac, Ministry Brands handles the transactions between the donors and the church.
Credit Card Processing: This involves handling transactions where a donor uses a credit or debit card to make a payment.
ACH Payments: This refers to payments made via the Automated Clearing House (ACH) network, a way of transferring funds electronically between bank accounts (e.g., from a donor's bank account to the church).
Card-Not-Present (CNP): The payments are made online, meaning the donor's physical card is not present during the transaction, typically involving more risk and a slightly higher fee than card-present transactions.

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