Introduction

1. Purpose: To standardize sales follow-up communications across all client account executives at Ministry Brands, ensuring consistency, professionalism, and effectiveness.
2. Scope: Applies to all sales and follow-up activities conducted by the sales team.
3. Responsibility: Every sales representative is responsible for adhering to these guidelines during their customer interactions.

Email Copy Guidelines

• Tone: Friendly, concise (crispy), and professional.
• DO NOT: Take a million hours writing and rewriting an email.
• Content: Must include a sense of gratitude, clarity on next steps, expected outcomes, and, where applicable, the date and time of the next meeting.
• Customization: Tailor the email to reflect the specific scenario and customer interaction.

<aside> <img src="/icons/send_blue.svg" alt="/icons/send_blue.svg" width="40px" /> !!!!!

Set up the Cadences to use in Salesloft for each of these scenarios!!!

</aside>

Scenario-Specific Instructions and Email Templates

Scenario 1: Interest Shown, No Meeting Scheduled

• Objective: Maintain interest and gently nudge towards scheduling a meeting.

• Email Components:

  • Express gratitude for their time and interest.
  • Briefly recap the value proposition specific to their needs.
  • Offer additional resources or links for more information.
  • Suggest potential dates for a follow-up call or meeting.
  • Close with a friendly sign-off, reiterating your availability to answer any questions.

  <aside> <img src="/icons/send_blue.svg" alt="/icons/send_blue.svg" width="40px" /> Subject: Exploring Opportunities with Ministry Brands

  Hi [Customer's Name],

  Thanks for showing interest in Ministry Brands. We appreciate the chance to share how our solutions could potentially benefit your organization.

  We have a variety of services, from digital engagement tools to safety solutions, all designed with purpose-driven organizations in mind. If you're curious, here's a [link](link to resources) where you can find more information.

  Would you be open to a chat to discuss this further? I have some availability on [proposed dates and times]. Please let me know a time that suits you.

  Looking forward to possibly connecting soon. And of course, if you have any questions, don't hesitate to reach out.

  Best, [Your Name]

  </aside>

Scenario 2: Not Interested

• Objective: Leave a positive impression, gather insights, and keep the door open for future engagement.

• Email Components:

  • Thank them for considering your offerings.
  • Pose a question that invites them to share more about their current solutions or needs.
  • Briefly mention how your solutions could address future needs.
  • Close with a statement expressing hope for potential future discussions.

  <aside> <img src="/icons/send_blue.svg" alt="/icons/send_blue.svg" width="40px" /> Subject: Let's Keep the Conversation Open, [Customer's Name]

  Dear [Customer's Name],

  Thank you for considering Ministry Brands. We truly appreciate your time and the opportunity to share our services with you.

  If you're comfortable doing so, could you share a bit about the solutions or tools you're currently using? Your insights could help us better understand your needs and how we might be able to serve you in the future.

  At Ministry Brands, we're committed to empowering purpose-driven organizations with innovative technology solutions. Should your needs change or evolve, we'd be thrilled to discuss how our suite of offerings could support your mission.

  We hope to have the opportunity to reconnect down the line. In the meantime, if you have any questions or if there's anything else we can assist with, please don't hesitate to reach out.

  Warm regards,

  [Your Name]

  </aside>

Scenario 3: Meeting Booked

• Objective: Confirm the meeting and set the stage for a productive session.